互联网思维

By BylineTin Wu on 
课件：互联网思维课件

导论

1，赵健；要有目录、人力成本也要算进去、格式一定要整齐统一；PPT会上传。

2，教学内容：

       第一章   社交网络与创业资源挖掘

       第二章   商业模式的变化——从路径依赖到云平台

       第三章   互联网行为：众筹、众包与众创

       第四章   大众化平台与小众化产品

       第五章   互联网时代的免费服务与盈利模式

       第六章   数据的价值——大数据时代的创业

       第七章   互联网时代的创新企业估值

       第八章   基于互联网的跨界与融合

3，雷军是第一个给武大捐款过百万的人，500万，1997年。也是他第一次在梅园小操场讲座，人山人海，他是当年中国互联网十大精英青年。

4，每周三节课，前两个上课，最后一节课小组写作业。四人小组的成绩占主导。每周课堂上写作业就可以完成最后的作业了，不需要占有课余时间。武汉大学通识课是由4000余门砍到300余门，全部都是精品。老师会坐到12点钟。最后还有一次开卷考试。

第一章

1，从社交网络到社交网站（SNS）；六度分割理论，涉及单向社交和社交阻抗

2，2002左右腾讯还是一家小公司，马化腾来武汉大学找15个研究生，结果14个人拒绝去了银行，马化腾一气之下说再也不收武汉大学的学生了，结果五年没来武大招生。直到2007年。

3，上这门有什么用？

       1，注册公司可以获得政府的补贴、还可以申请学校的办公室。

       2，认真完成作业而不是上网搜，可以申请各种比赛。

4，社会网络的类别：

       强社会关系网络：割不断的，联系紧密，关系产生有很大的必然性

       弱社会关系网络：联系松散，联系有偶然性。对人生重大关头能帮一把的很多都是弱社会关系的，因为强社会关系的形成很多时候会趋同，你做不到的他们也做不到。

5，计算机技术在社交网络之中的作用

6，改变传统社会网络形态：

       金字塔型社会

       多元化的网络社会

放大社会网络的边界

包装社交行为、创新 社交规则

虚拟和增加社交节点

与节点相关的“数据”的收集和传递

7，老师会潜伏进代课群，截图给辅导员看。

8，本周小组任务：互相熟悉、确立一个能够利用互联网平台创业的大方向。

9，推荐：《结构洞》《周鸿祎自传》

10，近距离陌生人社交

11，人类社会本来就是网络状的，互联网只是用技术的手段把这个表现出来了

12，结构洞（“洞”为连接的意思）

       如果两者之间缺乏直接联系，必须通过第三者才能形成联系，第三者就在关系网络中占了一个“结构洞”。可以同时交往两个异质的网络，这样就有可能构建结构洞。

13，节点价值：

       足够独特

       拥有充分的技术壁垒和完善的知识产权保护机制

       持续的信息加工与吞吐能力

14，第一代互联网：网页不可更改，产生网络文学、音乐、新闻

       第二代互联网：具有交互性，用户可以改变网络

              维基百科：通过无数次迭代，结果可以逼近公众最认可的答案

              雅虎：信息高速公路，雅虎相当于在高速公路两旁立广告牌

       第三代互联网：从pc端到移动端

15，互联网突破了传统行业的路径依赖

       产业链的依赖

       投资依赖

       市场依赖（卖包子的就是卖周围一片）

16，商业机会——

用户场景近距离的东西

头脑风暴：

公选课组队——不同学科同学、社团活动破冰——吉他社什么级别学习教授交流，需求、

隐私性:不同类别不互通

购买东西辅助决策，tag筛选，性格爱好——通过上传的信息辅助决策

不局限于小团体——陌陌、summer、

找对象:会议、比赛——有无对象、性取向、有无意向

不加评论功能——本人主观构造的人设，他人无法进行更改

近距离社交——反传统即不打破空间时间的限制——空白市场

课程表导入

校园模式社会模式过渡阶段——不同类别的人群

安全防范

17，商业模式简而言之就是赚钱的办法，运营商用话费赚钱、快递用快递费赚钱。老师认为其最核心的因素是闭环，雷军认为是专注极致口碑快。如果商业计划书和商业完全不相关，那么老师认为不靠谱，而和专业相关的商业计划书由于其壁垒的存在，容易得高分。

18，商业模式要简单粗暴、让评委快速理解。

19，专业（别人要艰苦地学习才能够进入）+专注+可迁移可复制（商业模式在某一领域可成功，换个领域也可成功）+真市场+闭环

20、政府创业基金：开发区的创业基金、共青团系统的青年创业基金。

       门槛相对较高、金额较少

       锦上添花的项目多、雪中送炭的项目少

       申请周期长、手续繁琐

       创业基金一般是无偿的

私人借贷

       初期较为靠谱

       明确的债权债务关系、借贷利率、风险

       金额不宜超出能力

       手续不规范、隐藏未知风险

银行信贷

       有稳定的现金流

       有良好的信用记录，这个可以直接换钱

       金额不超过公司总资产

天使投资

       是一种参与式投资，参与战略决策、咨询服务等等

       理解他们的动机

       邀请他们参与体验

       谦逊

       让其配偶也听得懂

风险投资

       投钱的是机构，评估非常理性，投资一般都是一千万以上。

       可以多参加各类创投论坛

       无偿还义务

21、直接去投资博览会，去自带盒饭、帮他干活儿，发名片。跟着人参加三个博览会以上，一定会录用你。

22、关键词：绝对多数（其他所有人加起来都没一个人多）、相对多数（每一个人都没一个人多）、关键少数（两个人有49%，一个人有2%，是实际的操控者）

23、商机来自于抱怨

       觉得不方便？

       有没有解决方案？

       有没有人愿意付费？

       多少人可以做？

       怎样项目化？

24、广泛收集市场信息：传统媒体、网络媒体、创业计划大赛、单位实习、市场调研

从市场的供求数量寻找创业机会：供需失衡是创业机会的重要来源长

从市场的结构差异中寻找创业机会：地域差异、行业差异

从市场发展变化中把握趋势和机会：技术变革、政治与制度变革、社会人口结构变革、产业结构变革

25、大众化平台

接入门槛低

操纵简单

能够实现特定的功能

计算能力、研发能力、服务团队

背后的技术门槛

       数据处理关键技术

       用户数量门槛

       资金门槛

       政策性准入门槛

26、小众化产品

定向研发

精准销售

相对封闭

具有独特的身份识别功能

注意事项：身份识别；艺术形象；技术壁垒；知识产权保护；产品编号；关注小众化群体的社交需求。

商业运作：

建立社群进行身份识别

广发文宣进行推广

投入部分产品进行试用

快速调整进行产品迭代

在大众推广阶段迅速推出下一款产品

迅速组织力量对上一款产品进行负面宣传

27、长尾法则：

给顾客丰富的选择并帮助他们搜索

让存货集中或分散，降低库存成本

让顾客参与生产

一种传播途径并不适合所有人

一种产品并不适合所有人

一种价格并不适合所有人

信息分享

考虑“和”不要考虑“或”

让市场替你做事

重视免费的力量

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