互联网思维

课件:互联网思维课件

导论

1,赵健;要有目录、人力成本也要算进去、格式一定要整齐统一;PPT会上传。

2,教学内容:

       第一章   社交网络与创业资源挖掘

       第二章   商业模式的变化——从路径依赖到云平台

       第三章   互联网行为:众筹、众包与众创

       第四章   大众化平台与小众化产品

       第五章   互联网时代的免费服务与盈利模式

       第六章   数据的价值——大数据时代的创业

       第七章   互联网时代的创新企业估值

       第八章   基于互联网的跨界与融合

3,雷军是第一个给武大捐款过百万的人,500万,1997年。也是他第一次在梅园小操场讲座,人山人海,他是当年中国互联网十大精英青年。

4,每周三节课,前两个上课,最后一节课小组写作业。四人小组的成绩占主导。每周课堂上写作业就可以完成最后的作业了,不需要占有课余时间。武汉大学通识课是由4000余门砍到300余门,全部都是精品。老师会坐到12点钟。最后还有一次开卷考试。

第一章

1,从社交网络到社交网站(SNS);六度分割理论,涉及单向社交和社交阻抗

2,2002左右腾讯还是一家小公司,马化腾来武汉大学找15个研究生,结果14个人拒绝去了银行,马化腾一气之下说再也不收武汉大学的学生了,结果五年没来武大招生。直到2007年。

3,上这门有什么用?

       1,注册公司可以获得政府的补贴、还可以申请学校的办公室。

       2,认真完成作业而不是上网搜,可以申请各种比赛。

4,社会网络的类别:

       强社会关系网络:割不断的,联系紧密,关系产生有很大的必然性

       弱社会关系网络:联系松散,联系有偶然性。对人生重大关头能帮一把的很多都是弱社会关系的,因为强社会关系的形成很多时候会趋同,你做不到的他们也做不到。

5,计算机技术在社交网络之中的作用

6,改变传统社会网络形态:

       金字塔型社会

       多元化的网络社会

放大社会网络的边界

包装社交行为、创新 社交规则

虚拟和增加社交节点

与节点相关的“数据”的收集和传递

7,老师会潜伏进代课群,截图给辅导员看。

8,本周小组任务:互相熟悉、确立一个能够利用互联网平台创业的大方向。

9,推荐:《结构洞》《周鸿祎自传》

10,近距离陌生人社交

11,人类社会本来就是网络状的,互联网只是用技术的手段把这个表现出来了

12,结构洞(“洞”为连接的意思)

       如果两者之间缺乏直接联系,必须通过第三者才能形成联系,第三者就在关系网络中占了一个“结构洞”。可以同时交往两个异质的网络,这样就有可能构建结构洞。

13,节点价值:

       足够独特

       拥有充分的技术壁垒和完善的知识产权保护机制

       持续的信息加工与吞吐能力

14,第一代互联网:网页不可更改,产生网络文学、音乐、新闻

       第二代互联网:具有交互性,用户可以改变网络

              维基百科:通过无数次迭代,结果可以逼近公众最认可的答案

              雅虎:信息高速公路,雅虎相当于在高速公路两旁立广告牌

       第三代互联网:从pc端到移动端

15,互联网突破了传统行业的路径依赖

       产业链的依赖

       投资依赖

       市场依赖(卖包子的就是卖周围一片)

16,商业机会——

用户场景近距离的东西

头脑风暴:

公选课组队——不同学科同学、社团活动破冰——吉他社什么级别学习教授交流,需求、

隐私性:不同类别不互通

购买东西辅助决策,tag筛选,性格爱好——通过上传的信息辅助决策

不局限于小团体——陌陌、summer、

找对象:会议、比赛——有无对象、性取向、有无意向

不加评论功能——本人主观构造的人设,他人无法进行更改

近距离社交——反传统即不打破空间时间的限制——空白市场

课程表导入

校园模式社会模式过渡阶段——不同类别的人群

安全防范

17,商业模式简而言之就是赚钱的办法,运营商用话费赚钱、快递用快递费赚钱。老师认为其最核心的因素是闭环,雷军认为是专注极致口碑快。如果商业计划书和商业完全不相关,那么老师认为不靠谱,而和专业相关的商业计划书由于其壁垒的存在,容易得高分。

18,商业模式要简单粗暴、让评委快速理解。

19,专业(别人要艰苦地学习才能够进入)+专注+可迁移可复制(商业模式在某一领域可成功,换个领域也可成功)+真市场+闭环

20、政府创业基金:开发区的创业基金、共青团系统的青年创业基金。

       门槛相对较高、金额较少

       锦上添花的项目多、雪中送炭的项目少

       申请周期长、手续繁琐

       创业基金一般是无偿的

私人借贷

       初期较为靠谱

       明确的债权债务关系、借贷利率、风险

       金额不宜超出能力

       手续不规范、隐藏未知风险

银行信贷

       有稳定的现金流

       有良好的信用记录,这个可以直接换钱

       金额不超过公司总资产

天使投资

       是一种参与式投资,参与战略决策、咨询服务等等

       理解他们的动机

       邀请他们参与体验

       谦逊

       让其配偶也听得懂

风险投资

       投钱的是机构,评估非常理性,投资一般都是一千万以上。

       可以多参加各类创投论坛

       无偿还义务

21、直接去投资博览会,去自带盒饭、帮他干活儿,发名片。跟着人参加三个博览会以上,一定会录用你。

22、关键词:绝对多数(其他所有人加起来都没一个人多)、相对多数(每一个人都没一个人多)、关键少数(两个人有49%,一个人有2%,是实际的操控者)

23、商机来自于抱怨

       觉得不方便?

       有没有解决方案?

       有没有人愿意付费?

       多少人可以做?

       怎样项目化?

24、广泛收集市场信息:传统媒体、网络媒体、创业计划大赛、单位实习、市场调研

从市场的供求数量寻找创业机会:供需失衡是创业机会的重要来源长

从市场的结构差异中寻找创业机会:地域差异、行业差异

从市场发展变化中把握趋势和机会:技术变革、政治与制度变革、社会人口结构变革、产业结构变革

25、大众化平台

接入门槛低

操纵简单

能够实现特定的功能

计算能力、研发能力、服务团队

背后的技术门槛

       数据处理关键技术

       用户数量门槛

       资金门槛

       政策性准入门槛

26、小众化产品

定向研发

精准销售

相对封闭

具有独特的身份识别功能

注意事项:身份识别;艺术形象;技术壁垒;知识产权保护;产品编号;关注小众化群体的社交需求。

商业运作:

建立社群进行身份识别

广发文宣进行推广

投入部分产品进行试用

快速调整进行产品迭代

在大众推广阶段迅速推出下一款产品

迅速组织力量对上一款产品进行负面宣传

27、长尾法则:

给顾客丰富的选择并帮助他们搜索

让存货集中或分散,降低库存成本

让顾客参与生产

一种传播途径并不适合所有人

一种产品并不适合所有人

一种价格并不适合所有人

信息分享

考虑“和”不要考虑“或”

让市场替你做事

重视免费的力量

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